{"id":3782,"date":"2026-04-07T16:47:05","date_gmt":"2026-04-07T13:47:05","guid":{"rendered":"https:\/\/biophot.lv\/?p=3782"},"modified":"2026-04-07T16:47:15","modified_gmt":"2026-04-07T13:47:15","slug":"petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis","status":"publish","type":"post","link":"https:\/\/biophot.lv\/en\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/","title":{"rendered":"Researchers are learning to create value propositions at \u201cScientists\u201d Breakfasts\""},"content":{"rendered":"<p><strong>On April 1st, Riga Stradin\u0161 University hosted a practical seminar titled \u201cScientists\u201d Breakfast: From Lab to Value.\" The seminar aimed to strengthen the BioPhoT team and researchers' ability to transform their scientific results into a clear, structured, and compelling value proposition. The event brought together scientists and interested parties from various fields who, alongside experienced mentor Voldem\u0101rs Br\u0113diks, deeply analyzed how to define the significance of their research beyond academia, by addressing funders, collaborators, and end-users.<\/strong><\/p>\n\n\n\n<p>There was a fundamental difference between the science and innovation perspectives at the seminar. While in academia, value is traditionally measured by publications, citations, and methodological rigor, in the innovation ecosystem, what is crucial is what problem a specific solution addresses, who needs it, and what its practical impact is. During the seminar, the mentor explained how to successfully transition from thinking \u201cWhat am I researching?\u201d to \u201cWhy should anyone care?\u201d.<\/p>\n\n\n\n<p>Participants learned about the principles of creating a value proposition, paying special attention to the ability to distinguish a technology's functionality from user benefits and the actual \u201cpain points\u201d that the solution addresses. The importance of problem definition was also emphasized, analyzing the frequency, severity, and lack of existing solutions for a problem, as well as the ability to substantiate the scale of the problem with specific data and examples.<\/p>\n\n\n\n<p>In the practical workshop session, participants worked on formulating the value proposition of their projects and developing a short idea outline, also known as an elevator pitch. During this process, special attention was paid to different target audiences \u2013 users, decision-makers, and payers \u2013 emphasizing that each of these groups requires a distinct message.<\/p>\n\n\n\n<p>Given that the event took place on Shadow Day, students \u2013 shadows who had come along with industry professionals \u2013 also actively participated in the seminar. They not only observed the process but also engaged in discussions, participated in value generation, and presented their ideas, demonstrating a high level of interest and understanding of innovation creation principles.<\/p>\n\n\n\n<p>The workshop served as an important preparatory step for the next steps in research and innovation development, in particular with a view to the upcoming BioPhoT call for research and innovation projects, where a clearly defined socio-economic impact and a solid value proposition are essential.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3794\" src=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181780984_a1a233f591_k-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3794\" 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srcset=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181927045_ddf930c706_k-1-1024x683.jpg 1024w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181927045_ddf930c706_k-1-300x200.jpg 300w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181927045_ddf930c706_k-1-768x512.jpg 768w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181927045_ddf930c706_k-1-1536x1024.jpg 1536w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181927045_ddf930c706_k-1-18x12.jpg 18w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181927045_ddf930c706_k-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3792\" src=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3792\" srcset=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1-1024x683.jpg 1024w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1-300x200.jpg 300w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1-768x512.jpg 768w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1-1536x1024.jpg 1536w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1-18x12.jpg 18w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181926620_c726551b8f_k-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3795\" src=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2-1024x683.jpg\" alt=\"\" class=\"wp-image-3795\" srcset=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2-1024x683.jpg 1024w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2-300x200.jpg 300w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2-768x512.jpg 768w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2-1536x1024.jpg 1536w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2-18x12.jpg 18w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3798\" src=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3798\" srcset=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1-1024x768.jpg 1024w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1-300x225.jpg 300w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1-768x576.jpg 768w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1-1536x1152.jpg 1536w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1-16x12.jpg 16w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55180635407_cfc6f3402c_k-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3797\" src=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2-1024x768.jpg\" alt=\"\" class=\"wp-image-3797\" srcset=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2-1024x768.jpg 1024w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2-300x225.jpg 300w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2-768x576.jpg 768w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2-1536x1152.jpg 1536w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2-16x12.jpg 16w, https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181524081_b12ae6839e_k-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>1. apr\u012bl\u012b R\u012bgas Stradi\u0146a universit\u0101t\u0113 norisin\u0101j\u0101s praktisks semin\u0101rs \u201cZin\u0101tnieku brokastis: no laboratorijas l\u012bdz v\u0113rt\u012bbai\u201d, kura m\u0113r\u0137is bija stiprin\u0101t BioPhoT komandu un p\u0113tnieku sp\u0113ju p\u0101rv\u0113rst savus zin\u0101tniskos rezult\u0101tus skaidr\u0101, struktur\u0113t\u0101 un p\u0101rliecino\u0161\u0101 v\u0113rt\u012bbas pied\u0101v\u0101jum\u0101. Pas\u0101kums pulc\u0113ja da\u017e\u0101du jomu zin\u0101tniekus un interesentus, kuri kop\u0101 ar pieredz\u0113ju\u0161u mentoru Voldem\u0101ru Br\u0113di\u0137i padzi\u013cin\u0101ti analiz\u0113ja, k\u0101 defin\u0113t sava p\u0113t\u012bjuma noz\u012bmi \u0101rpus [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,5],"tags":[],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pasakums","category-pazinojums"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u0113tnieki apg\u016bst v\u0113rt\u012bbas pied\u0101v\u0101jumu rad\u012b\u0161anu \u201cZin\u0101tnieku brokast\u012bs\u201d - BioPhoT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biophot.lv\/en\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0113tnieki apg\u016bst v\u0113rt\u012bbas pied\u0101v\u0101jumu rad\u012b\u0161anu \u201cZin\u0101tnieku brokast\u012bs\u201d - BioPhoT\" \/>\n<meta property=\"og:description\" content=\"1. apr\u012bl\u012b R\u012bgas Stradi\u0146a universit\u0101t\u0113 norisin\u0101j\u0101s praktisks semin\u0101rs \u201cZin\u0101tnieku brokastis: no laboratorijas l\u012bdz v\u0113rt\u012bbai\u201d, kura m\u0113r\u0137is bija stiprin\u0101t BioPhoT komandu un p\u0113tnieku sp\u0113ju p\u0101rv\u0113rst savus zin\u0101tniskos rezult\u0101tus skaidr\u0101, struktur\u0113t\u0101 un p\u0101rliecino\u0161\u0101 v\u0113rt\u012bbas pied\u0101v\u0101jum\u0101. Pas\u0101kums pulc\u0113ja da\u017e\u0101du jomu zin\u0101tniekus un interesentus, kuri kop\u0101 ar pieredz\u0113ju\u0161u mentoru Voldem\u0101ru Br\u0113di\u0137i padzi\u013cin\u0101ti analiz\u0113ja, k\u0101 defin\u0113t sava p\u0113t\u012bjuma noz\u012bmi \u0101rpus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biophot.lv\/en\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/\" \/>\n<meta property=\"og:site_name\" content=\"BioPhoT\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T13:47:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T13:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ilze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/biophot.lv\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/biophot.lv\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/\"},\"author\":{\"name\":\"Ilze\",\"@id\":\"https:\/\/biophot.lv\/#\/schema\/person\/b6835496fc3e60bba9412a8a135755f1\"},\"headline\":\"P\u0113tnieki apg\u016bst v\u0113rt\u012bbas pied\u0101v\u0101jumu rad\u012b\u0161anu \u201cZin\u0101tnieku brokast\u012bs\u201d\",\"datePublished\":\"2026-04-07T13:47:05+00:00\",\"dateModified\":\"2026-04-07T13:47:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/biophot.lv\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\/\/biophot.lv\/#organization\"},\"image\":{\"@id\":\"https:\/\/biophot.lv\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/biophot.lv\/wp-content\/uploads\/2026\/04\/55181692963_ab1efaed5d_k.jpg\",\"articleSection\":[\"Pas\u0101kums\",\"Pazi\u0146ojums\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/biophot.lv\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/\",\"url\":\"https:\/\/biophot.lv\/petnieki-apgust-vertibas-piedavajumu-radisanu-zinatnieku-brokastis\/\",\"name\":\"P\u0113tnieki apg\u016bst v\u0113rt\u012bbas pied\u0101v\u0101jumu rad\u012b\u0161anu \u201cZin\u0101tnieku brokast\u012bs\u201d - 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