How to turn research into a clear and convincing proposal? Not all ideas are equally strong – those that can convince win. In the world of science, excellence is measured by publications, while in the world of innovation, it is measured by the value it brings to the user, investor, or society.
We invite you to a practical seminar where, together with experienced mentors Voldemārs Brēdiks and Jānis Zaltāns, we will learn to articulate the essence of research in a way that is understandable not only to industry experts but also to funders and collaboration partners.
The registration form is available here.
Why participate?
The seminar is a strategic preparatory phase for two important events:
- BioPhoT for the tender (planned for August 2026);
- for FLPP project applications (to be announced within the next month), where socioeconomic impact and value definition are critical points.
Seminar programme
| 9.00–9.30 | “Why would anyone care about that? (theoretical framework) Anatomy of a Value Proposition: How to Distinguish Technology Features from Customer Benefits – Problem Definition: How to Identify the “Pain Point” Your Research Addresses – Target user: Who needs your discovery |
| 9.30–9.40 | Q&A Mentor's answers to participants' questions about the first steps of commercialization |
| 9.40–10.40 | Value Fixing (Practical Workshop) – Defining the value of a project – Brief outline of the idea (Elevator pitchpreparation |
| 10.40–11.00 | Idea presentationPitcha return link Volunteer presentations and direct, constructive evaluation of mentors from an investor's and entrepreneur's perspective |
The event will be held in Latvian.
Since April 1st will be Shadow Day, we especially invite you to bring your eels, to introduce them to the scientific environment and the development of scientific projects.
