LU CFI invites scientists for breakfast, dedicated to the theme “Value Proposition and Business Model in Project Applications and Implementation”. The event will cover key aspects that help transform research results into practical and marketable solutions.
The seminar will be led by Aldis Greitāns, who will share his experience and practical examples from the innovation management and business environment.
Dates April 30, 2026
Time: 10:00 AM
Vieta University of Latvia, Institute of Solid State Physics, Ķengaraga Street 8, Riga (4th floor meeting room) and remotely via Microsoft Teams
To participate, please register in advance.: https://luma.com/eq2jgknm
Topics
- The Science vs. Market Paradox – Why a Brilliant Discovery Doesn't Always Become a Successful Business
- Problem Awareness Scale – Customer Segmentation by Need Awareness
- Quantifying the Value Proposition – Translating Technical Parameters into Measurable Benefits
- “Death Valley” Communication – Building Collaboration Between Scientists and Investors
About the lecturer
Aldis Greitāns is a leader and lecturer with over 25 years of experience in the fields of financial technologies, digital services, and telecommunications. He is the Chairman of the Board of the Latvian State Radio and Television Center and a lecturer at the Riga Business School of Riga Technical University.
Additional information
Coffee and snacks will be provided during the event.
Participation is possible both in-person and remotely.